MERCEDES-BENZ FASHION WEEK SWIM CELEBRATES ITS 10TH ANNIVERSARY THIS JULY
Designers, sponsors and the City of Miami Beach honor the momentous occasion
Miami Beach, FL (June 6, 2014) In 2004, IMG Fashion was commissioned by the Greater Miami Convention and Visitors Bureau to bring the glamour of the runway to the shores of South Beach, positioning Miami as a fashion hotspot. Since then, Mercedes-Benz Fashion Week Swim has attracted visitors from around the world, generating millions of dollars for the local economy and offering the world’s top Swim brands an unsurpassed platform to debut their collections to an audience of media, buyers and global consumers.
Now, nearly 200 designer runway shows and 100,000 guests later, MBFW Swim is set to celebrate its 10th year as the fashion industry’s most impactful Swim event and Miami Beach’s status as the capital of swimwear. Today, IMG Fashion announces the impressive preliminary lineup of designers showing their 2015 Swimwear collections on July 17-21, 2014 at The Raleigh: POKO PANO, DOLORES CORTÉS, FRANKIE’S BIKINIS, WILDFOX SWIM, WE ARE HANDSOME, BEACH BUNNY FEATURING THE BLONDS, CAITLIN KELLY DESIGNER SWIMWEAR, L*SPACE BY MONICA WISE, MIKOH, RIP CURL, MARA HOFFMAN, MAAJI SWIMWEAR, LYCRA, CM CIA.MARÍTIMA, GOTTEX, CAFFÉ SWIMWEAR, BELUSSO, MEEGAN ELIZABETH HAWAII, LULI FAMA, SUBOO, 6 SHORE ROAD, SAUVAGE, AGUACLARA SWIMWEAR, AQUARELLA SWIMWEAR, MIA MARCELLE, TOXIC SADIE SWIMWEAR, A.Z ARAUJO, LILIANA MONTOYA SWIM, MINIMALE ANIMALE and INDAH.